Allure Floral Design

About Allure Floral Design

Irena Piven

Owner

A wedding floral design studio in East Brunswick, New Jersey, Allure Floral Design specializes in producing floral arrangements that will make your wedding unique and memorable. Owner Irena Piven has over 20 years of industry experience and has the talent to design your wedding, from hand-selecting your flowers to personalizing your bouquets and centerpieces. Irena is a professional florist, wedding stylist, and designer/artist best known for her exquisite attention to detail and flawless event execution. Allure Floral Design strives to provide you with exceptional service, chic style, and innovative design.

Best of Zola 2025

Services

Service levels

  • Full-Service Floral Design

Pre-wedding services

  • Consultations

Arrangement styles

  • Architectural with branches and twigs
  • Flower-forward with fresh blooms
  • Foliage-centric with leaves and tall grasses

Reviews

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5.0 out of 5

4 reviews

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  • Mrs.

    •Verified review
    •Brittany C.•Jan 7

    Allure Floral Design was an absolute pleasure to work with for our wedding. From the very first interaction, their communication was quick, supportive and engaging - Irena was amazing and made the entire process so easy and stress-free. The quality of their work was perfect, precise and absolutely beautiful. They were on time to the venue, dropped off and picked up all the flowers, and even helped us change the room setup. We couldn't have asked for a better florist to bring our wedding vision to life. Allure Floral Design is truly awesome and we highly recommend them to any couple planning their big day!

    Response from vendor•Jan 7, 2026
    Thank you So much Brittany! It was pleasure to work with you! Best wishes :-)

  • Mrs.

    •Verified review
    •Jacqueline M.•Dec 28, 2024

    Allure Floral Design was a pleasure to work with from start to finish for our wedding. They were responsive, supportive, and willing to accommodate any changes we needed. Their communication style put us at ease throughout the planning process. The quality of their work was exceptional - the vision we discussed came to life beautifully, and they were helpful in building a strong floral vision for our day. The rentals they provided, including the display space in their studio, were gorgeous and worth every penny. Allure was there for us from set up to clean up, moving florals after the ceremony, and ensuring everything looked perfect. The team was incredibly sweet and helpful, and the final result exceeded our expectations. We highly recommend Allure Floral Design for any couple planning their wedding.

  • Most magnificent!

    •Verified review
    •Daniela•Dec 16, 2024

    The flowers were the most magnificent I have ever seen at any wedding!’ This was the response my husband, our families and I received on and after our wedding day. This is a bride’s dream come true to hear guests rant over the details that were thought about in so much depth. I found Allure Floral Design searching the web and after meeting with Irena and Lenny, I knew that the floral design for my wedding would be perfect. The meetings were great and they truly understand what a bride envisions and bring those ideas to life. The flowers were by far my favorite aspect of my wedding and I highly recommend using Allure Floral Design. If you want a worry-free, untouchable floral design – Allure Floral Design is definitely the answer.

  • Better Than I Could Have Imagined

    •Verified review
    •Lisa P.•Apr 8, 2024

    I can't say enough good things about this vendor. Irena and her staff are wonderful. She saw my vision and heard my requests and brought them all to life. Everything was beautiful. The flowers, the tables, the cake. It was what I wanted and then some.

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