Dez Penaloza Beauty

Beauty services

Prices start at $750 per person

Minimum spend

$1,500 total

Packages

Prices start at $1,300

Number of beauticians: 1

Styles: Classic

  • Dramatic
  • Glamorous
  • Natural
  • Romantic
  • Trendy
+5 styles

About Dez Penaloza Beauty

Dez Penaloza

Hair + Makeup Artist

I'm Desiree, or Dez for short. I've been doing makeup for 12 years and hair for about 6! Doing makeup and hair is such an intimate experience- I pride myself on my upbeat energy and helping set a tone of positivity for such a special day, while making you and everyone in your party look and feel incredible.

After working 300+ weddings, I am passionate about transforming women through beauty to make them feel and look like the most confident versions of themselves. I am an airbrush expert! Your makeup will stay on all day (and night!) It will also withstand the happy tears. I use top of the line products and tools to ensure that your hair will also stay. I love doing bombshell waves, looks with a retro vibe, and chic, effortless styles that will compliment your outfit and your personal style.

Services

Service categories

  • Hair
  • Makeup

Services & specialties

  • Available for touch-ups (hourly)
  • Multi-day events
  • Pre-wedding beauty prep
  • Blowouts
  • Hair trials
  • Styling for short hair
  • Styling with hair extensions
  • Updos
  • Airbrushing
  • Full spectrum skin tone matching
  • Hypoallergenic makeup
  • Makeup trials
  • Natural makeup (complexion only)
  • Tattoo coverage/body makeup

Specialty styles

  • Classic
  • Dramatic
  • Glamorous
  • Natural
  • Romantic
  • Trendy

Dez Penaloza Beauty packages

Audrey

Price$1,300

Description

For the Bride

What’s included
  • hair + makeup preview appointment
  • hair + makeup for bride on wedding day
  • long lasting airbrush makeup
  • custom individual lashes
  • blowout if needed for bride
  • 2 hours round trip travel
  • 1 hour getting dressed touch ups!

Brigitte

Price$2,000

Description

For the Bride and Small Wedding Party

What’s included
  • bride hair + makeup preview appointment
  • bride hair + makeup on wedding day
  • additional 4 services (hair OR makeup)
  • airbrush makeup for everyone in party
  • blowout included for bride if needed
  • custom individual lashes
  • getting dressed touch ups

Marilyn

Price$2,500

Description

Includes all the bells and whistles! This is the Brigitte Package with a look change added later in the day!

What’s included
  • Brigitte Package
  • Hair + Makeup Look Change for bride

Real wedding inspiration featuring Dez Penaloza Beauty

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Reviews

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5.0 out of 5

10 reviews

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  • Such a great experience!

    •Verified review
    •Iva Q.•Dec 7

    Had a wonderful experience with Dez as the HMU artists for my wedding! She is a ray of sunshine, and was totally at ease both in my HMU trial and in the chaos of day-of getting ready, which was a wonderful energy to have. She provided a thorough Q&A for me to complete, which she referenced throughout the process, and truly delivered on the exact look and vibe I was hoping for. She also did a great job on the rest of my wedding party's HMU. She also came along for initial photos to make sure everything was photographing ok and that my hair was holding shape, etc (which it did all night). She also provided extra lip color and other make-up touchups for me to use throughout the night! Loved working with her and would absolutely recommend to other brides or folks who want to look their best for another big event.

  • The stylist of your dreams!!!!

    •Verified review
    •Danielle B.•Nov 19, 2025

    I have never felt more beautiful than my wedding day. That is all do to Dez and her incredible ability to listen, advise and work her magic! Dez is one of those people who exude good energy. She is so easy to talk to and cares deeply for her clients. When I did my trial, she went above and beyond to style my hair four different ways so I could have a clear vision of what I wanted. Dez stayed with me and my bridal party at the venue for touch ups. Throughout the planning process, she was always a text away to support any of my beauty questions and needs. There are so many nerves the morning of the wedding day. Working with Dez the nerves fade away. You can trust Dez whole heartly to make you feel like a bridal beauty!

  • The Best HMU Artist/The Best Cheerleader

    •Verified review
    •Xanthe S.•Nov 11, 2025

    I generally feel super uncomfortable being preened - at first I didn't even plan on hiring a HMU artist. I only ever get a blowout at a haircut and I hadn't worn makeup since I was 16. But truly, booking Dez was one of the best investments I made for the whole wedding. Beyond making me feel beautiful - which she ABSOLUTELY did - she made me feel comfortable in my skin and in my role as a bride. I always felt like she was on my side and I never felt pressure to do anything I didn't want to do. At our trial I told her I didn't think I wanted to do makeup, and she said "well, we're here and we have time and the worst that happens is we take it off so why don't we just try it out and see what you think?" She did actually natural-looking makeup and did it in steps so I could look and see if I wanted to keep going, and she nailed it so completely that I ended up doing full makeup on the day! I felt like me and I felt beautiful. I got ready with a few friends on the day of the wedding and she slotted in perfectly - she instantly became part of the group as if she had been for years. I was so grateful for how kind, calm, and easygoing she was and how much she reassured me that whatever I was feeling on this crazy day was valid and correct. Also, I was running 15min late to getting-ready, and when I got there she was finishing up quickly doing my man-of-honor's hair just out of the goodness of her heart and for something to pass the time! His hair looked incredible, too, for the record. She executed what I asked for with absolute perfection and I feel like I made a friend along the way. And honestly, it would have been worth every penny just for the neck/shoulder/arm massage she gave me before doing my makeup ;) If you want to feel safe, cared for, and gorgeous, book Dez immediately. You will not regret it.

  • Dez is a warm hug for your self esteem.

    •Verified review
    •Jill S.•Oct 26, 2025

    I cannot stress how beautiful Dez made me feel. From the energy she brought with her to the absolute perfection that she created, she was like a warm hug to my self esteem. My skin was FLAWLESS so much so that even after crying from my husband’s toast and getting sweaty on the dance floor, I considered not washing my face before going to bed just to get to wear it a little longer. My hair transitioned from pristine Hollywood glam to perfectly lived in curls, exactly how she said they would. There are so many talented people you could work with, especially in LA, but most bridal makeup leans towards full glam - gorg, but not for me. Not only was I afraid that I’d end up looking like a stranger to myself, husband and our guests (because how awkward), but I didn’t actually know what I wanted. Looking through her work, Dez not only did both hair and makeup, but was highly trained, had the full range of styles, and celebrates the uniqueness of each of her clients in her messaging. While I settled on “I want to look like me, but the hottest version of myself” I knew that if I switched my vision that I’d still be in capable hands! Every bride deserves to get to work with someone as wonderful as Dez!

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