Wedding trends
What's in and what's out? Discover this year's wedding trends in our annual First Look Reports. Each year, we survery thousands of couples getting married to find out what's in and what's out. Get inspired by how couples are planning, budgeting for and throwing their weddings this year.
First Look Reports
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2026 Wedding Trends: Zola's First Look Report
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We went big for our annual First Look Report, conducting our largest survey ever with over 11,500 couples getting married in 2026. As the most comprehensive look at engaged couples ever published, we’re highlighting this year’s defining wedding trends and what celebrations actually feel like today.
2025 Wedding Trends: Zola's First Look Report
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For our annual First Look Report we surveyed close to 6,000 couples getting married in 2025 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.
2025 Wedding Trends: Zola's First Look Report Data Deep Dive
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Zola surveyed more than 6,000 couples getting married in 2025 about why, what and how they’re planning for their weddings. Here’s a deeper dive into alllllll of the data.
2024 Wedding Trends: Zola's First Look Report
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For our annual First Look Report we surveyed close to 7,000 couples getting married in 2024 about what, why, and how they’re planning for their weddings. From this data, we highlight the year’s top wedding trends. Here’s what we found.
The First Look Report 2023
Inspiration
Zola’s annual guide to wedding trends and budgets. Here's what's new in 2023...
The Pinterest x Zola 2023 Wedding Trends Report: The Hottest Trends Predicted
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Pinterest and Zola have teamed up to reveal the biggest emerging wedding trends of 2023.
The First Look Report 2023: Wedding Pro Edition
Advice
Zola surveyed over 4,000 couples on their planning journeys to find out what’s shaping 2023. This report explores how and why these answers matter to wedding professionals.
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We’ve got wedding planning advice on everything from save the dates to wedding cakes.